Content creation is an ever-evolving landscape with fad trends coming and going like buses. To help you keep abreast of the latest guidelines ExtraDigital’s Jonny has put together his TOP 10 recommendations.
Let’s face it. People are lazy. Your audience is immersed in a world of visual stimulation; they would much prefer to watch something than read about it. It’s the way of the world, people want to know what your message is as quickly and efficiently as possible, so don’t bury it in masses of written content. Highlight your message with a well-structured video.
2. Content presentation
Right, you’ve worked hard to create content that is of value to your audience. Don’t waste it by dumping it into a post and simply publishing it. Consider how the reader will view the article and in turn how the paragraphs should be spaced, how you will include images and whether it needs some artwork to help illustrate your point.
3. Cut the waffle
Does your content serve a purpose and give enough reliable information to the reader? If not, then it’s probably not going to engage your audience and be share worthy amongst their peers.
4. Think of a unique angle, a way in
Whether it’s a strong ‘come to bed’ eyes headline that grabs the reader or some great original imagery, you need something to ignite the readers’ interest and compel them to read more. Your headline and first paragraph is make or break, so consider the tone and the engagement factor.
5. Variety is the spice of life
Shake it up! Your readers don’t want to see the same formatted content week in, week out. Consider different ways to engage with your audience and offer a variety of methods to convey your content.
6. Know your audience
Speak the language of your target audience. Imagine you’re standing in front of a room full of chartered accountants. Would you speak to them the same way you would speak to a group of college basketball players? Not really right? This is because each target audience has a different tone, vocabulary and social slang.
7. Be consistent
The secret to success is consistency. To make a lasting impression on your audience, you need to keep in touch. The more you engage with your audience the more loyal they will become. But it’s not only the consistency of interaction – set yourself high standards for your content and ensure it’s always of value to the reader.
8. Humour is a powerful tool
Don’t underestimate the healing power of laughter. Done right, you can provide a unique entry point into your industry that makes topics a lot more accessible.
9. Opinions matter
If you have to put out some content that could be considered a little dull then flip it on its head. Ask questions or say something that is going to be thought-provoking. Tell stories. Leave questions at the end. Make a point.
10. Dress the part
Content that is not in the form of written copy is becoming increasingly popular, with 58% of customers placing more faith in companies that produce in-house videos. This year alone, video use increased by 8% and infographics by 9%.
You need to present less exciting topics in a way that is visually stimulating for your audience. Small, simple, social friendly graphics are often more beneficial than a 500-word article.
Looking back over these points I feel the underlying factor that separates the good, from the bad and the truly ugly is the relevance to your audience and the true value it offers to the user.
If you think your content is ok, try harder. It needs to be great to stand-out from the crowd. Don’t rest on your laurels, push the envelope and try to engage your audience in new exciting ways. Perhaps try a few of these tips but always remember your target audience.
I hope this helps a little? For more interesting articles on content marketing head on over to our marketing category where you will find some great articles from the rest of the team.
To talk to us about creative content marketing for your website visit http://www.extradigital.co.uk.