- The number of people who use a tablet or a smartphone is at an all-time high in 2015. 71% of the population in the UK use a smartphone – This means that now, more than ever, it is important that your content is mobile friendly.
- So how do users use their smartphone online? Most users use their smartphone to get inspiration for products.
Young people not only go online – they live online. 90% of millennials go online daily with 75% using a smartphone. 55% of millennials use google to search for product information. In fact, they seek answers to most questions online.
Interestingly, only 1 in 10 millennials learn of a new product. Millennials often trust peers with purchase decisions. Therefore companies liaise with young influencers such as bloggers and YouTubers to increase brand reach.
It’s important to take millennials seriously as they are the future.
More product reviews means more visibility in search engines. Tie in your SEO and email marketing strategies by sending customer email reminders to review products.
Sources: Editd, L2 and Consumer Barometer