4 Ecommerce Statistics to Consider in Your Marketing Approach

  1. The number of people who use a tablet or a smartphone is at an all-time high in 2015. 71% of the population in the UK use a smartphone – This means that now, more than ever, it is important that your content is mobile friendly.


  2. So how do users use their smartphone online? Most users use their smartphone to get inspiration for products.

    How do people in the UK use their smartphones?
    How do people use their smartphone in their search for Products?
  3. Young people not only go online – they live online. 90% of millennials go online daily with 75% using a smartphone. 55% of millennials use google to search for product information. In fact, they seek answers to most questions online.

    Interestingly, only 1 in 10 millennials learn of a new product. Millennials often trust peers with purchase decisions. Therefore companies liaise with young influencers such as bloggers and YouTubers to increase brand reach.   

    It’s important to take millennials seriously as they are the future.

  4. More product reviews means more visibility in search engines. Tie in your SEO and email marketing strategies by sending customer email reminders to review products.

    Ask for Customer Reviews via Email Reminders


    Sources: Editd, L2 and Consumer Barometer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s